Blog #7 | Part III: Why Do We Hold on to Limiting Beliefs?
- Cheryl Novak
- Apr 18
- 1 min read
Updated: Apr 19

Two forces shape our beliefs: preserving forces and renewal forces.
Preserving forces resist change. The ego clings to familiar thought patterns because they feel safe.
Renewal forces push us to grow, shift perspectives, and evolve toward our authentic selves.
Even when limiting beliefs hinder us, they can feel comfortable and familiar. Change requires stepping into the unknown, which can be intimidating.
Fear of Failure and Rejection
One reason we hold onto limiting beliefs is fear of failure, rejection, or disappointment. If we believe we’re not talented enough to pursue a dream, we avoid taking risks that could prove otherwise. By not trying, we shield ourselves from potential failure, but we also limit our growth.
Emotional Attachments to the Past
Some limiting beliefs are tied to deeply ingrained emotional experiences. If a past failure was particularly painful, we may develop beliefs that prevent us from experiencing that pain again. For example, a person who once started a business that failed might adopt the belief, “I’m not cut out to be an entrepreneur.”
The Comfort of Familiarity
Even negative beliefs can provide a sense of security. If we’ve always believed something about ourselves, changing that belief can feel as though we are losing a part of our identity. This is why self-sabotage is common. People often unconsciously resist success because it disrupts their familiar patterns.

Breaking Free
Understanding why we hold onto limiting beliefs is crucial for overcoming them. The next step is learning how to challenge and replace them with empowering beliefs that align with our true potential.
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